Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure by Kimberly Smith Marketing Strategy Emulate these best-practices for launching a well-trafficked corporate ...

The clinical interpretation of genetic testing results remains one of the most significant hurdles in effectively applying genomics in modern medicine. Errors in variant interpretation, whether false ...