New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.

Strained by tighter budgets and product price increases, more shoppers are willing to ditch their favorite brand for a ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Brand loyalty is alive, well, and living in the hearts of many millennials. Two recent surveys—one by Facebook IQ, the research arm of Facebook, and the other by Buzz Marketing Group, a social media ...

Founder-led brands often have an advantage that larger, more anonymous companies struggle to recreate. They can feel personal ...

D has released research indicating that consumer decision-making for services brands is increasingly influenced by prior ...

The year was 2006, and I was one of a dozen guests invited to BMW's Driving Academy for a complimentary course on performance driving. At the time I was a young professional and, as a car enthusiast ...

Attention retailers: The billions of dollars spent on advertising, celebrity endorsements and all efforts for social responsibility are nice. And surely, moms around the country are appreciative of ...

Fruit is good, strawberries are bad. Whole wheat has fiber, but then wheat is contra-paleo and therefore evil. Coffee causes heart disease but prevents cancer. Same drill, it seems, in market research ...

Overall brand loyalty dipped below 50 percent this year. Repeat customers are great for business. It builds a relationship between buyer and seller, and there are some brands for which buyers can't ...