If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

AI-generated “brain rot” videos are popping up all over the internet and getting a lot of attention. Currently gaining traction among younger users, these clips feature wild characters, like a shark ...

Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre “brain rot” videos to promote the new MacBook Neo, including content like limes FaceTiming lemons and blushing Apple ...

From its humble beginnings as YouTube content like skibidi toilet to the more exotic Italian iterations exemplified by TikTok’s Ballerina Cappuccina and Tralalero Tralala, brain rot has entered the ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Brain rot, in general, seems to be in vogue these days. Allow ...