As part of its ongoing sustainability drive, the drinks maker has trialled paper packaging on two of its best known-brands. The dry moled fiber bottles for Johnnie Walker Black Label, created by ...
A British designer is offering a grown-up step up from wine boxes. Created by Martin Myerscough of Greenbottle, the paper wine bottle is biodegradable and compostable. Myerscough is also the designer ...
The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...
Hand-drawn, minimal, splashy, brooding, whimsical, pagan, and Instagram-ready. Wine labels today are more varied—and important—than ever before. The wine's label is spare—almost coy. An elegant black ...
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Target boosts its food/beverage sector with Collective Good ...
In a competitive global market, drinks manufacturers are looking to labels as an important way to grow brands through ‘premiumisation’ and to try to emphasise the superior quality, exclusivity and ...
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