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Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Joan London’s Kirsty Hathaway explains why the latest Bodyform campaign explores women’s health taboos but provides a playbook for other brands to follow. Isn’t it wild that in 2024 when information ...

Does ‘labia majora’ sound sexual to you, or is it just part of female anatomy? How about clitoris, vulva or vagina? To you and I, these may be just body parts, but to Meta – the parent company of ...

A Bodyform TV ad featuring a bloody sanitary towel is the most complained about ad of 2022, the Advertising Standards Authority (ASA) has revealed. Promoting the brand’s new Goodnight towels, the ad ...

A new advert from UK sanitary products brand Bodyform features blood on a sanitary towel for the first time. The commercial begins with a vial of blood being poured onto the sanitary towel to show its ...

Bodyform is looking to normalise periods by portraying them more realistically in its advertising, a strategy which since being adopted three years ago has led it to grow ahead of the market. The new ...

From the sheer joy of getting your period when you’re not ready for a baby, to the utter devastation of seeing blood when you’re trying to conceive, life with a womb brings the highest highs and ...

When you imagine an ad for sanitary napkins or tampons, what comes to mind? Maybe a girl doing cartwheels on the beach while wearing white jeans, followed by a test tube of blue liquid being poured ...