I’ve been monitoring an interesting discussion on the Big Data and Analytics group over on LinkedIn – “Is there a difference between big data and small data?” It is an interesting question, one that I ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

Big data vs the right data: Becoming more productive in the cloud Your email has been sent Molly Sandbo, director of product marketing at Matillion, busts a common myth on the value of data and ...

In the past 10 years, the focus of data has been on amassing and storing: the more data collected, the better. But while we all became expert data gatherers, what we actually ended up with was a glut ...