Add Yahoo as a preferred source to see more of our stories on Google. For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and ...

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data ...

VRS is the outcome of a lawsuit that saw Meta, formerly known as Facebook, come under fire for its housing ads. According to the case, the company applied algorithms that could serve ads based on ...

Delta says it is harnessing technology via a commitment with IBM to identify unconscious bias in its advertising, the latest step its efforts to reflect diversity and pursue equity in advertising and ...

For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and allowing advertisers to buy ads with its data. The aim is to restore a common ...