When you were a kid, the adults in your life likely used some kind of bartering system to convince you to do things. Eat your vegetables? “You get dessert after.” Do your home work? “You get an extra ...

This is the 17th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Add Yahoo as a preferred source to see more of our stories on Google. You can harness your brain's natural dopamine-seeking tendencies to reach your goals across many areas of life. Morsa Images via ...

When it comes to habits, there is an abundance of research and resources available to help us implement new ones, break bad ones and make the good ones stick. “There’s a reason we’re all so drawn to ...

"Anchoring bias" is a cognitive bias whereby humans unconsciously rely on an initial number or piece of information when making future decisions. It's a type of mental shortcut that may have negative ...

Even with an MBA from the top business school, the top leader of a company can still make poor decisions. It does not matter how much information he has at his disposal. If he relies on the wrong ...

Dreading a task at the end of a long week? There may be a way to trick your brain into seeing that chore as a reward. “Dopamine anchoring” is the latest psychology hack making the rounds on social ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Have you changed your views about COVID-19 months into this pandemic? Or are you anchoring to the same views you did in March? For example, many people still believe the false claim spread by many ...