Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

Amazon doesn’t just want Alexa to know you. It wants her to remember things about you, like a close friend or family member would. That’s the driving philosophy behind the vision for Alexa’s future, ...

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its ...

Alexa+ is getting customizable chat styles that change how the assistant talks to you, including a new Sassy personality with humor, sarcasm and censored profanity.

We may receive a commission on purchases made from links. After introducing Alexa Plus (Alexa+) last February, Amazon is now ready to make the AI assistant available on the web to Early Access users.

Amazon is bringing Alexa.com back from the dead in a new avatar at CES 2026, making it another home for Alexa+. To recall, Alexa+ was introduced in February 2025. It reached 1 million users by June ...

Amazon's Alexa makes for a great smart home hub, adding voice command capabilities to multiple devices, as well as letting ...