Google today announced that AdWords advertisers will be able to run campaigns in the AdMob network of more than 300,000 mobile apps — a move that could turn out to be lucrative for both mobile app ...

When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Mobile marketing and monetisation platform ironSource has expanded its partnership with Google's AdMob advertising platform. The expanded partnership means that ironSource users can use AdMob's ...

Web and advertising giant Google has finally integrated its AdMob mobile technology into the AdWords system, two years after the AdMob acquisition. The firm said that the integration enables ...

Google AdWords has finally added a method within AdWords to target mobile apps with AdWords ads through AdMob. AdMob is a mobile app ad network Google purchased a while back. Google has finally ...

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers. The integration is a ...