WPP Group's Kantar Media, which provides insights into online marketing and advertising, has acquired AdGooroo to expand its analysis on global digital media. AdGooroo will remain a stand-alone ...

The integration will enhance ability of Kantar to holistically measure global digital media landscape: Kantar Media, a part of WPP, has acquired AdGooroo, a leading provider of global digital media ...

AdGooroo has some neat tools for dealing with this problem. Let’s start by taking a look at an overview report: This serves as the dashboard for digging into trademark issues related to your brand.

Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based ...

Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative ...

Two trends have emerged this Halloween holiday season for search ads. Specialty retailers focusing on Halloween goodies have once again caught the interest of shoppers, but few retailers are doing ...

NEW YORK--(BUSINESS WIRE)--Kantar Media, a unit of Kantar, a leading information, insight and consultancy group that is part of WPP, has acquired AdGooroo, a leading provider of global digital media ...

CHICAGO--(BUSINESS WIRE)--AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today appointed Robin Simkins executive vice president of ...

AdGooroo has unveiled a series of new tools in its marketing console for pay-per-click advertisers. Chief among these service enhancements is coverage of Yahoo! Search Marketing. AdGooroo clients ...